Navigating the sales and marketing pipeline of your enterprise can be a complex task, but with Keap automation, it becomes significantly more manageable. The challenge often lies in determining which procedures to prioritize for automation. At Command Center, we’ve developed numerous growth and customer retention-focused automation using the versatile Keap platform. Its comprehensive customization capabilities enable us to craft highly effective campaigns tailored to the businesses we assist. Here are the top three proven Keap automation campaigns we advise every company to implement in their operations.
1. Follow Up Campaign from Contact Us
Leveraging Keap automation for managing follow-ups with your inbound leads is one of the most effective sales workflows. This strategy guarantees that every prospect entering your sales funnel receives consistent, high-quality attention.
Your follow-up Keap automation could incorporate elements such as:
– An initial appreciation email
– An SMS message
– A task assignment for a sales representative
– Notification emails or instant messages
This automation ensures that each lead receives an equal number of follow-up interactions.
At Command Center, we suggest a minimum of three calls and three emails for optimal results.
Keap’s intelligent tagging feature can provide historical data, offering insights into which activities in your automation workflow yield the highest return on investment.
2. Lead Magnet Campaign
Your digital marketing strategy likely encompasses various digital lead magnets, designed to draw in your target audience. These resources should hold enough value that your audience is willing to exchange their contact information for access.
Keap automation can be utilized to streamline workflows once a contact has completed a form and downloaded your content.
These automated workflows could encompass:
– Follow-up emails containing the deliverable, upsell opportunities, access codes, and other valuable information
– Follow-up tasks such as phone calls and touchpoints to aid in sales funnel conversion
– Tags for activity and history that assist in targeting your follow-up and qualifying prospects more swiftly.
3. Nurture Campaign
As much as we’d like every lead and connection to convert to a client quickly. That being said, more often than not, prospects and leads need some nurturing over time to move from meeting your company to making a purchase or signing an agreement.
You can use automation and keap tools to support your nurture activities. Some examples of nurture strategies Keap can support are:
- Digital Newsletter (monthly recommended)
- Recurring Blog Emails
- Periodic phone calls and tasks for target contacts
Did You Know...
- 44% of clients move on to another company if you don't respond fast enough.
- A CRM is the best way to quickly follow up with your clients & drive repeat sales / more referrals
- A well-crafted CRM leads to effectiive follow-up, stronger lead conversion, and happier clients.
- CRMs generate repeat business with upsells, cross-sells, and referral requests.
- A CRM can natively integrate providers like PayPal, Stripe and WePay to help you get paid faster.
- You can generate more free time to focus on what matters most to you by using a CRM effectively.
- Automations can eliminate repetitive tasks with "when/then" templates or powerful Advanced Automations
Conclusion
In conclusion, Keap automation is a powerful tool that can significantly streamline your sales and marketing workflows. By implementing strategies such as the Contact Us Follow-Up and Lead Magnet campaigns, you can ensure consistent, high-quality interactions with your leads while also gaining valuable insights into your operations. Remember, the key to successful automation lies in understanding your audience, providing value, and using intelligent tagging to track your results. With Keap automation, you’re not just automating tasks; you’re enhancing your business’s efficiency, productivity, and ultimately, profitability. Furthermore, these automations can help you maintain a personalized approach, fostering stronger relationships with your customers. By harnessing the power of Keap automation, you can transform your business operations, making them more effective and customer-centric, leading to improved customer satisfaction and increased growth.
